![]() ![]() It also earned a total of more than 18 million media impressions, and traffic on the Coke Facebook site increased by 870%, with page ‘likes’ growing by 39%. The campaign was originally trialled back in 2011, resulting in a 7% increase in sales. It goes without saying that Share A Coke is one of Coca-Cola’s most noteworthy digital campaigns. Overall a total of nine million consumers had viewed the campaign across various platforms. The ads were tailored to global markets too, with countries like the US and Australia seeing more of their own national athletes featured.Īlongside digital and out-of-home ads, #ThatsGold also included an experiential element, with the Olympic Park hosting a special Coca Cola space for visiting fans to have their photos taken with props and buy branded pins and memorabilia.īy the third quarter of the game more than 600,000 people were watching the live stream, spending an average of 28 minutes watching the footage. In celebration of the Rio 2016 Olympic Games, Coca Cola Brazil launched the #ThatsGold campaign, designed to celebrate the feeling that comes with accomplishing something great – no matter how big or small.Īds for the campaign featured famous gold medal-winning moments from previous Olympic Games, as well as famous athletes like Nathan Adrian and Jodie Williams. The campaign achieved 245 million search impressions, 461,000 clicks and a CTR of 0.2%.Coca-Cola attracted an additional 1.5 million Facebook fans and 21,000 Twitter followers.Move To The Beat was mentioned 246,000 times on Facebook.It achieved 242 million social web impressions, 39 million impressions on Facebook and 546,000 impressions on YouTube and Beat TV.Coke was the second most talked about brand during the Games.1,220 people subscribed to the channel.There were more than 25 million video views in total across desktop and mobile.Overall the campaign yielded some impressive results: The campaign involved five key elements that we’ve discussed in a previous blog post: a feature length documentary, the song, TV commercials, Beat TV, and a series of digital/mobile apps called ‘The Global Beat’. ![]()
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